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Travel Offline Marketing Manager
Travel agent
25,001 - 30K
London
8064

Offline Marketing Manager Job Description


  • Work with Media Agency to pre-plan trade advertising, both on and offline, and approve any ad-hoc opportunities whilst managing the trade media plan
  • Manage the B2B e-Mail schedule, briefing, coding and testing
  • Produce trade creative concepts and sign-off on bespoke initiatives, ensuring artwork is supplied on time and correct to the campaign project
  • Coordinate weekly offer flyers in line with the commercial focuses
  • Update & produce travel agent sales collateral and organise print/distribution
  • Produce and distribute B2B2C point of sale material for 3 major campaigns
  • Brief the internal Design Team to create on-brand and relevant artwork
  • Manage brochure production and distribution from start to finish including monthly reporting on stock flow and run-rates
  • Obtain print quotes and keep abreast of set budgets, recording all costs
  • Manage key relationships with agencies and consortia. Planning and fulfilling joint marketing campaigns whilst keeping track of set budgets
  • Maintain the trade website to ensure all content is accurate and up-to-date  
  • Update the B2B booking engine with relevant sales messages
  • Maintain relationships with all travel trade publications, ensuring that all advertising is fulfilled and supplied on time as per media plan
  • Organise all offline travel trade print filing
  • Work alongside Trade Marketing Executive to fulfil all trade requirements for promotions, incentives, B2B social media and online training programmes
  • Assist with all marketing activity for the Groups Department, including the pre-planned MICE advertising
  • Assist the Marketing Manager with any other marketing tasks (including B2C advertising) as and when required

Off Line Marketing Manager Skills


  • Good communicator – written, verbal and presentation
  • Strong copywriting skills
  • Ability to project manage and multi task and work to tight deadlines
  • Confidence to build strong relationships with internal and external contacts
  • Extremely organised with the ability to prioritise activity around conflicting deadlines
  • Ability to put yourself in both the consumer and trade mind-set
  • Creative, articulate and numeric with a good eye for detail
  • Self-starter with the ambition to progress in marketing and develop the role
  • Strong team player
  • Fresh and proactive thinker
  • Understanding of travel industry sectors, in particular tour operation

Essential technical skills


  • At least 3 years’ experience of B2B travel trade marketing
  • Experience and understanding print advertising, production and fulfilment
  • Travel industry experience is a must, in particular agency and consortia
 
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